World First IS Here!
Well, today is launch day of our world innovation SUPERSTARZ paints. This day has been a long time in coming, and so it is an exciting (if daunting!) day for us. Please take a look at our press release (below) and let us know what you think! The paints will be available to buy from our shop shortly...

PRESS RELEASE


August 26th 2008

For Immediate Release



First Ever Totally Safe Glow Paint is Launched in the UK





This week sees the UK launch of Superstarz, a ground-breaking new Glow in the Dark paint from interior decorating specialists Starz Ceilings (www.starzceilings.co.uk) working in conjunction with Superstars Ceilings. The paint is a world-first in terms of safety and following rigorous testing has been deemed 100% safe for use by both adults and children alike. Taking more than a year to develop the Superstarz Glow in the Dark paints are seen as a major step forward in paint technology.



The launch comes just days after the department store Harrods were forced to recall hundreds of souvenir teddy bears after tests found potentially harmful levels of formaldehyde, just one of an increasing number of chemicals and lead compounds being found in products causing them to be removed from the market.



Volatile Organic Compounds (VOCs) are harmful to everyone and are generated from cleaning fluids, furnishings, carpets and paints. They can be extremely damaging to the environment and paint ranks as one of the top contributors of this type of indoor pollution. There has been extreme concern over the very high exposure we have whilst painting or using solvents. Superstarz paint is zero VOC’s and has been developed by a leading scientist whose life’s work has focused on Glow in the Dark technology. Now for the first time ever a glow in the dark paint is available that is totally safe and free of any formaldehyde. Important to note is that the new Superstarz paint is fully compliant to EU toy safety regulations EN71 part 3. The paint is also beneficial to asthmatics and sufferers of allergies.



Superstarz paint comes in four colours: blue, violet, green and aqua. The paint is primarily used to transform a children’s bedroom ceiling to a truly amazing out-of-this-world cosmic night sky scene. The paint is charged by daylight, UV and artificial light and appears invisible with a milky white appearance in the daytime.

At night time however the paints glows for up to 12 hours. Ceilings painted with Superstarz paint have been proven to help children sleep. “I am delighted now that Benjamin sleeps not only with the light off but also with his door shut. This is something I thought we would never achieve, but now he cannot wait to see his ceiling.” Said one happy parent.



A 60ml pot of Superstarz costs just £15.99 (including postage and packing). The company have also produced a complete DIY kit, Starz ‘Cosmos in a Can’. The kit enables anyone to create their own cosmic ceiling at a fraction of the cost of having a professionally created cosmic ceiling, and includes step-by-step instructions as well as all the materials you need to create incredible effects such as ‘The Black Hole’, ‘The Milky Way’, ‘Shooting Stars’ and ‘Constellations’ in a galaxy of glittering colour. Perfect for children or a romantic gift for a loved one the kit is available at just £49.99 (including postage and packing).











26/8/2008

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